Basically the idea behind this project was to re-brand and re-market tinned vegetables to the wealthier

demographic, to do this I decided on adding a slight sex appeal to what would usually be a pretty bland product which mainly only the older generation

generally buy, due to the fact “tinned vegtables” have

a long shelf life.

I decided to position my product in high end supermarkets such as Waitrose and M&S as this is where

my target consumer would be more likely to shop.

The colour scheme has come from the vintage scene, that is not only known to the wealthier demograph

but also to students as of late.